Magento 2

On the “Magento 2” tag page, you will find practical content exploring this area of e-commerce. We compare technology choices, costs, and good practices for launching, operating, and developing an online store. We relate these ideas to real Magento 2 projects and to the extensions, implementation services, and technical support offered by kowal.store.
Magento 2 Module Audit: how to check which extensions help your store and which ones slow it down?

Magento 2 Module Audit: how to check which extensions help your store and which ones slow it down?

17 min read 11 views
Magento 2 gives you a great deal of freedom to expand your store, but over time that flexibility can become a problem. Each module adds new features, but it can also affect performance, security, the update process, and maintenance costs. That is why a regular extension audit should be one of the core elements of Magento store maintenance. In this article, we show when it is worth performing a Magento 2 module audit, what exactly to check, and how to decide which extensions to keep, update, replace, or remove.
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What Really Sells in Your Magento 2 Store

What Really Sells in Your Magento 2 Store

Kowal Sylwester 3 min read 12 views
Most stores know how much traffic they get. Far fewer stores know which sections, recommendations, listings, and content actually lead to orders. Kowal Analytics was created to close that gap and show the sales impact of individual Magento 2 store elements.
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Restricting Magento 2 catalog access with Forced Login

Restricting Magento 2 catalog access with Forced Login

3 min read 2 views
Want your Magento 2 store to be visible only to logged-in customers? The Kowal_ForcedLogin module lets you easily block store access for users who are not logged in, without modifying the code. An ideal solution for B2B stores, test stores, or stores with a private offer.
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Kowal Search Optimizer Implementation in the HiFiStation.pl Store

Kowal Search Optimizer Implementation in the HiFiStation.pl Store

7 min read 6 views
HiFiStation.pl is an online store in the audio industry, offering hi-fi equipment, home theater systems, loudspeakers, headphones, amplifiers, turntables, streamers, accessories, and products from specialist brands. The store operates in a segment where customers very often search for products by model name, symbol, brand, technical abbreviation, or partial product designation.
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The kowal.store Knowledge Base is a place for store owners, e-commerce managers, agencies, and technical teams who want to make better decisions when developing Magento 2. We publish practical materials on Magento modules, the KOWAL theme, SEO, automation, integrations, AI, implementation costs, and ongoing store maintenance.

We do not treat Magento solely as a system for launching a shopping cart. We present it as a platform for long-term sales growth: with its own infrastructure, control over the code, flexible modules, B2B integrations, product feeds, SEO content, and tools supported by artificial intelligence.

In the articles, you will find, among other things:

  • guides on choosing Magento modules for your store’s stage of growth,
  • overviews of Magento extensions from the kowal.store ecosystem,
  • materials about the KOWAL theme and Magento frontend implementation,
  • practical AI use cases in Magento 2,
  • tips on technical SEO, content, and linking,
  • comparisons of implementation, hosting, and store maintenance costs,
  • information about the module licensing model and working with Composer.

If you are just planning a Magento store, start with materials about costs, the theme, and basic modules. If you are developing an existing store, move on to topics related to SEO, automation, integrations, B2B, and modules that support sales.

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