Email Marketing

Explore email marketing in Magento 2, from newsletters to campaigns triggered by customer activity. Learn how store tools can support audience management, content creation, and communications as you develop your email channel.

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Newsletters as part of store communications

Email marketing starts with defining the audience and purpose of each message. Magento can connect content, campaigns, and store data. These articles explain the scope of such solutions before implementation.

Planning your sending workflow

Prepare the campaign scenario, audience management rules, and a way to measure results. Sending configuration, content testing, and unsubscribe handling also matter. Use these articles to plan a workflow suited to your communications and team.

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